Tuesday, May 22, 2012

Brooklyn Nets Launch


The long awaited move for the Nets from New Jersey to Brooklyn is finally taking place.  This past season was the last for the Nets in New Jersey and will now call the $1 billion Barclays Center on Atlantic and Flatbush in Brooklyn.

With the move, the Nets now have a new logo and color scheme.  Out is the red, white and blue Net fans have been accustomed to for years; in is a new black and white color scheme.  Rapper and part owner Jay-Z played a major role in the decision making for the colors and new logos.

From the teams press release, it is said, “Jay-Z’s design for the team’s brand identity incorporates a timeless black and while color palette of the old New York subway signage system, including its clean ‘RollSign’ typeface.  The treatment celebrates the history and heritage of Brooklyn by drawing upon the familiar classic signage from when the borough last had its own major professional team in 1957.”

The launching of the new Brooklyn Nets brand has created a buzz around the Nets that hasn’t been seen in years.  Sales through Brooklynnets.com have been more than double the team’s sales for all of the 2010-2011 season.  Modell’s Sporting Goods, the Nets official sporting goods retailer, sold more merchandise on the night of the launch than all of last season.
The sales of season tickets have also seen a spike because of the launch, as the Brooklyn Nets have now sold three price points.  Traffic to their new site has also seen a gigantic spike, increasing 1,700% between April 30th and May 2nd

Understandably with a launch of a new product there is going to be a lot of excitement.  I do not blame people for being excited because if the team I liked had a launch like this you better believe I would be first in line for all this stuff. 

With saying that, I am not a huge fan of the actual logo and color scheme.  It is a little boring and bland for my taste.  I understand that there is a reason behind it, trying to get the old school feel of Brooklyn, just I thought there could be more done.  Don’t get me wrong I’m not an artistic or creative person by any means, but with as much money and resources the Nets owners and management have you would think there would be a little more creativity put into it.  It is a nice, clean, simple logo and color scheme that will please plenty of people.  Just for my taste, it is a little bland.

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